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How Employer Branding Attracts Top Talent

Your brand is your company’s personality. Like real people, some are more attractive than others, and not every brand is for every person. How you present your brand is the magnet that will resonate with your target audience. In this case, your target audience is talent. 

What about your brand and message would attract top-tier team members to your company versus a competitor? You have to think about attracting talent in a way that is similar to how you think about attracting clients. What are they looking for? How can you communicate that you provide it? And once they get here, what will they find? Does it match what you advertised? 

Many of these ideas are communicated through a strong brand identity. Using IDR’s core values as an example, let’s dig into how a strong brand can magnetize the right people. 

Instill confidence right away

One way to achieve this is with consistent messaging. Candidates can easily connect with your brand on any platform because the message is the same. This proves it’s more than a tagline; it’s part of your culture. 

• IDR Core Value: Be A Boss: “We are all leaders, and each person in our employee-owned organization is responsible for acting with an ownership mentality, as this is the driving force of our shared success.”

As an employee-owned company, we want to show that we value the input of every person, not just say we do.

Change for the better is a constant

Bringing on new team members is nearly synonymous with change. And this is a good thing! You want those new ideas and fresh perspectives to augment your existing team and take your company to the next level. Present your brand as open, transparent, and flexible, ready to make changes where needed. 

• IDR Core Value: Never Settle: “We believe in the power of change. Striving for excellence requires being open and honest with one another to ensure we all continue to grow personally and professionally.”

We’re good at what we do, but let’s see if we can do it even better. That’s the mindset. 

Prove results matter

We can all say nice words about projections and intentions, but the results and outcomes are what everyone is looking for. Communicate that you’re reliable and trustworthy with employee testimonials and reviews, hiring and promotion stats, and other examples of a positive culture. 

• IDR Core Value: Make It Happen: “We act with urgency and pursue the highest levels of quality and service in everything we do. This requires grit, persistence, and commitment to getting it right.”

We LIVE in the extra mile; it’s the only place we want to be. 

Be real people

Nobody wants to work for a faceless, boring corporate blob. They want to connect with real people and belong to something greater than themselves. Show that you’re not just looking at numbers and facts to hire a corporate drone. You’re more invested in making the right match with the right hire. 

• IDR Core Value: Go All In: “We commit to giving our best effort every day. We’re passionate about what we do and how we do it. We thrive in a fun and collaborative culture where success is celebrated.”

All in, all day, every day. That’s how we do things at IDR. 

If you’re looking for top talent and want to leverage our strong brand to attract the best, we can help. Connect with our team here.